Most people never see our biggest benefit
We don’t just develop pretty brand stories; we embrace the exploratory process. Our team has a reputation for uncovering hidden value resulting in breakthrough thinking and disruptive solutions.
We are focused, patient and deliberate. We push hard to see things from the customer perspective so we can interpret their interaction with your brand. Understanding internal and external beliefs, behaviors, attitudes and emotions helps identify gaps in service or communications, reduces costs, increases sales and leads to greater customer satisfaction.
Authentic connections through empathy
We listen and acknowledge other’s feelings; a human-centered viewpoint which separates us from the pack. Wearing the customer’s shoes ensures grounded thinking, defined strategy, inspired creative and measurable results.
Every client is different. Every project is different. Every budget is different.
We understand.
That’s what makes us different.
Services + Capabilities
Strategy + Concept + Design + Branding + Advertising
Whether you’re a startup or an established brand, we can help you elevate to the next level. Our strategic design thinking produces engaging stories that solve problems and provoke action. Through comprehensive research, we develop unique stories that shout your brand truths.
Strategic + Creative
The efectiv team is headed up by Joe Gornik, an award-winning creative director who has been delivering results for national brands for twenty-five years. Joe has accomplished assignments which range from major motion picture title design to complex identity creation. His portfolio demonstrates versatility in print, branding, advertising, and digital media. Joe holds an AA degree in Visual Communication, a BS in Digital Arts & Design and an MFA in Media Design.
Over the years, Joe has developed trusted partnerships with many seasoned specialists to build powerful, tailor-made creative teams. This diverse talent pool features brand strategists, Addy winning creative directors, accomplished developers, savvy copywriters and independent filmmakers. Joe’s personalized technique of hiring only the talent your project requires keeps your costs to a minimum and your ROI at maximum.
