Block Strong is a powerful consumer-oriented marketing effort that has influenced thousands of new homebuyers to choose the safe, high quality construction material that is concrete block. Our job was to increase engagement across the board. The new website features ease of navigation, interactive maps, engaging charts and graphs and multiple consumer calculators. The website effort is further supported by television commercials, digital ad campaigns and print ads designed to drive traffic, educate and inform.

> Website traffic + 150% in 15 days