General Monitors

General Monitors is an international manufacturer of the most reliable flame and gas detectors in the world. The in-house marketing team wanted a cutting edge design for their corporate capabilities brochure that would showcase team performance in specific service related areas. The incorporation of illustration in the form of a stylized pie chart, which is systematically dissected, highlighted and explained on each interior spread was the final solution. The brochure cover speaks to the General Monitors "People first" mentality. Core beliefs of trust, leadership, profitability, integrity and customer commitment are visually translated.