A healthy drink gets a new taste of creative
This campaign to raise brand awareness and educate folks on the benefits of Cheribundi tart cherry juice included a website overhaul, creation of benefit icons, sell-sheets, an e-mail marketing campaign, landing pages, package design for the entire product line and a trade show booth design.
> Website traffic tripled in 90 days
This trade show booth makes an emotional connection and incorporates a wooden crate to make visitors feel like they’re in an orchard. A set of benefit icons are smartly applied to the header to better educate and inform people on the benefits of tart cherry juice. The addition of a charging station drives home the idea of feeling energized. Motivated decisions across the board made for a successful experience.