Weaving a story about fabric
Roc-lon® fabrics is the world's largest manufacturer of drapery and blackout linings. The advertisements below (B2B and B2C) were developed to engage architects and hobbyists. The idea for architects was to focus on product benefit, while the consumer approach was to show the product incorporated into everyday life. (Consumers are encouraged to post their latest craft projects featuring Roc-lon fabrics to Instagram with the hashtag #rocyourworld).In an effort to make an emotional connection, both audiences are shown what it's like to have Roc-lon in their lives.
