Taking a roof tile brand to the next level
Eagle Roofing Products is the largest concrete roof tile manufacturer in the United States. This series of projects features a website redesign which showcases hundreds of products (sorted by zip code) targeted at both homeowners and architects (users can choose the appropriate navigation path). Also included are product catalogs, B2B print ads, product branding, direct mail, and a desktop tile selection tool and recipe box for architects.
> Sample requests + 400%
Eagle wanted to redesign their 9" x 12" products binder (Architects use these to specify roof tile). After meeting with a focus group of architects, it was discovered they would prefer to access products without leaving their desk to retrieve a clumsy binder. Through design thinking, we developed an efficient, compact, desktop tool which left the competitors sitting on the shelf.