Teaching optometrists to see the difference
Targeted at optometrists, this results-driven direct mail campaign for eyeglass coatings has a gambling theme. Upon opening the brochure you are invited to join Club ClearSight, or “Let the chips fall where they may” (Anti-reflective coatings provide “chip” resistance). Optometrists were awarded American Express gift checks and issued gaming chips every time they specified ClearSight. Casino nights were held for chip redemption and prize distribution. The project goal was to sign-up 24 new optometrists in one year.
